Does Arm And Hammer Advanced Whitening Toothpaste Work
A TV Advert for Arm and Hammers Advanced Whitening Toothpaste has now been banned from the 
UK screens.
The product, a regular presence on the TV uses baking soda to whiten (according to the manufacturers) users teeth by up to 3 shades of white.
It Doesn’t Work For Many Users
The advert has now been banned by the Advertising Standards Authority (ASA) after it was revealed that around 43% of all users actually ended up with DARKER TEETH.
This is a massive blow to Church and Dwight – the US based manufacturers who until now have enjoyed sales of hundreds of millions of pounds.
The ASA banned the advert (which featured popular TV presenter Katy Hill) after concluding that the 
claims made by the manufacturers regarding the whitening ability of the product could not be substantiated.
Our Thoughts
We have long believed that the only true way of whitening your teeth is by the use of a good whitening kit – many toothpastes use baking soda, which is actually well known for its cleaning abilities, but none have ever been able to match a good home kit for whitening ability
Our Recommendation
Check out Dr Georges Dental White, originating from the USA over 16 years ago, it was the first ever specially developed whitening kit for home use.
With millions sold worldwide and countless professional dentists included in its customer base, Using the same methods and materials as found in your local dental surgery – Dental White remains the best selling kit in the world. Recommended and approved by government authorities.
Dental White is proven to whiten teeth by up to 11 shades in as little as 14 days with initial results usually visible after the first application.
Available throughout UK and Europe exclusively from UK Specialists Smile4you
Want To Find Out More About Dental White?